If you have a love of German automotive engineering and European style, you’ve probably wondered what BMW stands for. In German, the letters are an acronym for Bayerische Motoren Werke, which translates to Bavarian Motor Works in English. BMW of Florence has the historical details behind what BMW stands for. Learn more about the history of your favorite motor company, then shop our new BMW inventory.
What does BMW mean? It means a history of over a century that’s been dedicated to creating some of the highest-performing cars in the world and bringing them to the streets of Darlington and Sumter. Here’s how it began:
The full name of the company is now BMW AG. “AG” stands for Aktiengesellschaft, meaning an incorporation owned by shareholders.
There have been five updates to the BMW logo since it first appeared in 1917. Each update has maintained the homage to the Bavarian flag. The most recent update kept the blue and white pattern, but now the outer circle surrounding the pattern is clear instead of black. An updated font is used in the lettering, giving the new logo a more minimalist look.
Marion drivers know what BMW stands for, in terms of the company’s values, expressed in the slogan “The Ultimate Driving Machine.” The slogan made its North American debut in 1974 and was briefly replaced in 2010 with the word “Joy.” The company revived the classic slogan two years later.
BMW of Florence has all the answers you want about BMW the company, along with the vehicles. You can learn more from our BMW research hub or when you contact us or stop by our dealership.
The 2025 BMW X5 is more than a luxury SUV—it’s a statement of style and performance. With a wide variety of stunning paint options, the latest BMW X5 allows you to express your personality on every drive through Sumter and beyond. Whether you’re navigating the streets of Darlington or pulling into the office, the range…
The 2025 BMW X7 offers a blend of luxury, power, and advanced technology, making it one of the most desirable full-size SUVs on the market. With multiple BMW X7 trim levels to choose from, each offering unique features and performance capabilities, finding the right model to suit your needs has never been easier. Whether you’re…
The 2025 BMW 5 Series interior offers an elegant blend of modern luxury and advanced technology, making every drive a first-class experience. Designed with premium materials and driver-focused features, this luxury sedan delivers exceptional comfort for the driver and passengers. From the ambient lighting to the premium seating, every detail is crafted to elevate your…
