Why Buy a BMW?

2023 BMW 8 Series on road

Are you dreaming of a new luxury car for your Florence drives and wondering, “Should I buy a BMW?” Which is better: BMW or Mercedes-Benz? How do you know if you should buy an Audi vs. BMW or Lexus vs. BMW? We at BMW of Florence realize you have many options, but they don’t call a BMW “The Ultimate Driving Machine®” for nothing! BMW’s features and benefits make our models stand high above the competition. Find out why here, and then contact us at BMW of Florence to climb behind the wheel of a new BMW! 

 

 

BMW Features & Benefits: Performance

The BMW brand has been impressing drivers inDarlington and beyond for decades! These are some reasons why BMW’s performance is so extraordinary!

  • Performance-Tuned Drivetrains: Most BMW models are available with either rear-wheel drive or BMW xDrive AWD, meaning you’ll enjoy enhanced control and excellent performance on every drive around Sumter.
  • Engine and Powertrain Options: BMWs include many powerful powertrains, including their renowned 4- and 6-cylinder turbocharged engines and increasingly popular hybrids. 
  • M Performance Models: At the top of the BMW line are the iconic M Performance models like the BMW M5 that can accelerate from 0 to 60 in a mind-blowing 3.2 seconds!

BMW vs. Mercedes-Benz: These two popular German brands are intense rivals, but Mercedes-Benz is late to the party in the segment of high-performance consumer automobiles. BMW clearly offers superior performance and a more comprehensive range of price points for your Marion budget!.

BMW Features & Benefits Offer Extreme Value

When considering, “Should I buy a BMW?” These are some other things you should look for when you’re on your test drive: 

  • BMW iDrive® Infotainment: Most new BMW models come with 7-inch, 10.25-inch, or 12.3-inch touchscreens, and most operate on iDrive® 7.0. This simple yet sophisticated user interface connects you quickly with touchscreen buttons, hard keys, and even a rotary controller, so entertainment and information are available when needed.
  • Top-Tier Technology for All: Models like the 2023 BMW X5 and the BMW 5-Series offer premium amenities like a head-up display, rear-seat entertainment systems, heated front and rear seats, wireless device charging, and more. 
  • Safety and Drive Assistance: BMW puts your safety as a top priority with front and rear parking sensors, automatic emergency braking, blind spot monitoring, and more. Even in BMW models where the BMW Active Driving Assist® isn’t standard, it’s almost always an optional upgrade.

BMW Brand Comparison: Value & Luxury

Let’s discuss Audi vs. BMW and Lexus vs. BMW. Below we cover J.D Power reliability scores, complimentary maintenance, and warranty coverage for three popular competitors:

Reliability

  • In J.D. Power’s latest reliability study, BMW scored incredibly highly, with only 122 problems reported per 100 vehicles sold (PP100). 
  • Lexus came in first, but Audi and Mercedes-Benz scored lower than BMW with 124 PP100 and 134 PP100, respectively.

Warranty Coverage and Complimentary Maintenance

  • The standard BMW Limited New Car Warranty provides coverage for four years or 50,000 miles, whichever happens first. 
  • BMW offers complimentary vehicle maintenance for three years or 36,000 miles, which translates to a much lower cost to own! Lexus and Audi provide free maintenance for only one year or 10,000 miles, and Mercedes-Benz doesn’t offer it at all. 

Experience the BMW Difference Today at BMW of Florence!

Are you still not sure if you should buy a BMW? We invite you to come in and explore our new and pre-owned BMW inventory today and go for a test drive! We also have certified pre-owned BMW models! Contact us today, or start the process by completing an online finance application

 

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2199 David H McLeod Blvd, Florence, SC, 29501
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